{"title":"Grass Fed Beef","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThere’s beef and then there’s Pipers \u0026amp; Co beef. For over 35 years we have been passionate about properly grass fed, native breed beef, slow grown to natural maturity, free from antibiotics and slaughtered humanely. It’s what we had become famous for. Today, we are still working with an incredible network of family farms, each rearing native breed cattle in harmony with nature and carrying on the traditional values set out many years ago by \u003c\/span\u003e\u003cspan\u003emy parents \u003c\/span\u003e\u003cspan\u003ePeter \u0026amp; Henri Greig, founders of Pipers Farm. \u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eGrass fed beef has the ability to nourish our soils as well as being some of the most nutrient dense food on the planet. By choosing grass fed beef, you are supporting rural communities and helping us to create a thriving countryside. \u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eDiscover our collection of grass fed beef that honours traditional farming and the natural rhythms of the seasons.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"grass-fed-beef-rump-steaks","title":"Grass Fed Beef Rump Steaks","description":"\u003cp\u003eBold, beefy, and full of character, our grass fed beef rump steaks are slow-grown on British grass for a depth of flavour that grain-fed cattle simply can't match.\u003c\/p\u003e\n\n\u003cp\u003eGrass-fed beef rump steak is one of the most rewarding cuts in the butcher's cabinet: honest, full-flavoured, and bred for eating rather than impressing. Ours comes from British cattle raised on open pasture, where a natural diet of grass and clover produces the kind of deep, mineral-rich flavour that makes a simple pan-seared steak genuinely satisfying. The rump is a hardworking muscle, which means more flavour in the grain and a firm yet tender bite when cooked correctly. Don't rush it, bring the meat to room temperature before cooking, get a heavy pan smoking hot, and sear for 2–3 minutes each side for medium-rare. Rest it for at least five minutes before slicing against the grain. It's the cut that rewards confident cooking and a little patience. Whether served with chips and a green salad or carved over a warm lentil dish, this is weeknight cooking at its most satisfying. Available in 300g portions.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"300g","offer_id":62716926722397,"sku":"REBEE001","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas49_85180758-2690-43e6-bb2c-28158fae6db8.jpg?v=1764580725"},{"product_id":"grass-fed-beef-picanha","title":"Grass Fed Beef Picanha","description":"\u003cp\u003eOur Grass Fed Beef Picanha Steak is a cut that deserves far more attention. Often known as the rump cap or fat-on rump, it is a favourite on Brazilian barbecues for good reason.\u003c\/p\u003e\n\n\u003cp\u003eThis is a beautifully balanced joint, with a generous cap of naturally sweet fat that slowly renders as it cooks and gives the meat a deep, caramelised flavour. Beneath it sits tender, well-marbled beef that stays succulent whether roasted whole or sliced and seared over high heat.\u003c\/p\u003e\n\n\u003cp\u003eA real celebration cut for anyone who appreciates simple cooking and honest flavour.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"750g","offer_id":62892600197469,"sku":"REBEE132","price":30.75,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":62800611246429,"sku":"REBEE002","price":41.0,"currency_code":"GBP","in_stock":true},{"title":"1.25kg","offer_id":63095411114333,"sku":"REBEE102","price":51.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas56.jpg?v=1763997774"},{"product_id":"grass-fed-beef-oxtail","title":"Grass Fed Beef Oxtail","description":"\u003cp\u003eOnce a staple in many households, Oxtail quietly slipped out of fashion and is now finding its way back into the kitchens where it belongs.\u003c\/p\u003e\n\n\u003cp\u003eOur Grass Fed Beef Oxtail is rich with natural gelatin, marrow and collagen, giving slow-cooked dishes incredible depth. Surprisingly meaty, it creates stews of unmatched richness as the collagen melts down into a thick, flavourful gravy.\u003c\/p\u003e\n\n\u003cp\u003eGiven time and low heat, the meat falls cleanly from the bone with no effort at all. For such an intensely flavourful and versatile cut, our Grass Fed Oxtail offers honest value and real comfort.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"750g","offer_id":62780561555805,"sku":"REBEE003","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas83.jpg?v=1764580747"},{"product_id":"grass-fed-whole-beef-fillet","title":"Grass Fed Whole Beef Fillet","description":"\u003cp\u003eOur Grass Fed Beef Fillet is unmatched in tenderness, with a buttery smooth bite and a clean, refined flavour.\u003c\/p\u003e\n\n\u003cp\u003eThis whole fillet is a true celebration cut that rewards quick, simple cooking so the natural quality of the meat can shine as the quiet star of any special meal.\u003c\/p\u003e\n\n\u003cp\u003eHung for at least four weeks to deepen its character, our Grass Fed Beef Fillet is a thoughtful choice for those occasions that call for something a little extraordinary.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62716703244637,"sku":"REBEE004","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":62716703277405,"sku":"REBEE026","price":127.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas228_f99115eb-fb7f-4382-9064-00a51d9846cc.jpg?v=1764068976"},{"product_id":"grass-fed-beef-fillet-steaks","title":"Grass Fed Beef Fillet Steaks","description":"\u003cp\u003eOur Grass Fed Beef Fillet Steaks are prized for their remarkable tenderness with a clean, delicate flavour that needs very little doing to it.\u003c\/p\u003e\n\n\u003cp\u003eCut from the centre of the whole fillet and hung for at least four weeks, these steaks are naturally lean with a soft, yielding texture that makes them a favourite for quick pan cooking. A brief sear is all they need to shine.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"200g","offer_id":62780564603229,"sku":"REBEE005","price":18.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/FilletSteak-Cooked_2.jpg?v=1764757342"},{"product_id":"grass-fed-beef-silverside","title":"Grass Fed Beef Silverside","description":"\u003cp\u003eOur 100% Grass Fed Beef Silverside is a dependable choice for a comforting Sunday roast.\u003c\/p\u003e\n\n\u003cp\u003eThis traditional joint takes its name from the natural silvery layer that covers the outside of this hardworking cut. Taken from the hind leg, the Silverside comes from a muscle that’s put to good use as our cattle roam and graze diverse herbal pastures. Because of this constant movement it’s naturally firmer than Topside, Rib or Sirloin, yet it more than makes up for that with deep, honest beef flavour.\u003c\/p\u003e\n\n\u003cp\u003eSlow roasting brings out its best, rewarding a little patience with a hearty and satisfying centrepiece.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62780568011101,"sku":"REBEE006","price":19.5,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":62893022380381,"sku":"REBEE135","price":29.25,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":62780568043869,"sku":"REBEE007","price":39.0,"currency_code":"GBP","in_stock":true},{"title":"3kg","offer_id":62780568076637,"sku":"REBEE008","price":58.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/DISCOVERYDAY_BeaLubas27_76c2aa33-7ada-4147-b5e9-0d6483377cd0.jpg?v=1764861082"},{"product_id":"grass-fed-beef-osso-bucco","title":"Grass Fed Boneless Beef Osso Bucco","description":"\u003cp\u003eOsso Buco is a hearty braising cut that rewards slow, gentle cooking. Left on the bone, the meat develops a deep, rounded flavour as the rich marrow melts into the dish.\u003c\/p\u003e\n\n\u003cp\u003eThe name comes from the hollow bone revealed once the marrow has rendered down, creating a naturally thick and glossy sauce. Our Grass Fed Beef Osso Buco is especially prized for its marrow, which brings both nourishment and exceptional depth to stews and slow-cooked meals.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"500g","offer_id":62780580856157,"sku":"REBEE011","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas60.jpg?v=1764779928"},{"product_id":"grass-fed-beef-beef-topside","title":"Grass Fed Beef Topside","description":"\u003cp\u003eTopside is a much-loved roasting joint and a firm favourite for a proper Sunday lunch.\u003c\/p\u003e\n\n\u003cp\u003eOur 100% Grass Fed Beef Topside shows exactly why this classic cut has stood the test of time. With its fine-grained texture and gentle depth of flavour that builds as it cooks, it delivers a roast that feels both comforting and celebratory.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62716759867741,"sku":"REBEE108","price":22.5,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":62893008945501,"sku":"REBEE134","price":33.75,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":62716759900509,"sku":"REBEE027","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"2.5kg","offer_id":62992604791133,"sku":"REBEE103","price":56.25,"currency_code":"GBP","in_stock":true},{"title":"3kg","offer_id":62716759933277,"sku":"REBEE028","price":67.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCH_BeaLubas99.jpg?v=1764860923"},{"product_id":"grass-fed-beef-stock-bones","title":"Grass Fed Beef Stock Bones","description":"\u003cp\u003eWe believe nothing should go to waste, especially not the bones that have been part of traditional cooking for generations.\u003c\/p\u003e\n\n\u003cp\u003eMaking your own stocks and broths is one of the simplest and most rewarding kitchen skills. With just time, water and good bones you can create something far richer and more nourishing than any cube or powder. Proper bones bring real depth of flavour and a natural source of vitamins and minerals.\u003c\/p\u003e\n\n\u003cp\u003eOur 100% Grass Fed Beef Bones are rich in gelatinous marrow. Simmered slowly they form the foundation for deeply flavoured broths, gravies, soups and casseroles.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62716803219805,"sku":"REBEE015","price":4.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas75.jpg?v=1764580808"},{"product_id":"grass-fed-beef-braising","title":"Grass Fed Beef Braising","description":"\u003cp\u003eOur 100% Grass Fed Braising Beef is a staple for slow, comforting cooking. Given a little time, the meat relaxes into something wonderfully tender with a deep, satisfying flavour.\u003c\/p\u003e\n\u003cp\u003eThis cut lends itself beautifully to hearty pies, slow-cooked stews and any dish that needs patience and gentle heat. As it simmers, the connective tissues melt into the sauce which creates that rich, warming depth you can only achieve with proper slow cooking.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"250g","offer_id":62780586754397,"sku":"REBEE016","price":5.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas190.jpg?v=1764757181"},{"product_id":"grass-fed-lean-beef-mince","title":"Grass Fed Beef Mince","description":"\u003cp\u003eA versatile family staple, our lean 100% Grass Fed Beef Mince is something we always keep on hand for easy, nourishing meals. Slow grown on rich herbal pastures, it has a naturally deep, characterful flavour that stands up beautifully in all sorts of dishes. From homemade burgers to a slow-simmered bolognese or a classic cottage pie, Grass Fed Beef Mince brings honest flavour and real comfort to any family meal.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"500g","offer_id":62780592193885,"sku":"REBEE117","price":8.7,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":63619258745181,"sku":"REBEE168","price":4.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas147_02ddf80d-25a9-4830-9607-410cebf4a531.jpg?v=1764757105"},{"product_id":"grass-fed-beef-chateaubriand","title":"Grass Fed Beef Chateaubriand","description":"\u003cp\u003eOur Grass Fed Beef Chateaubriand Sharing Steak brings an elegant simplicity to any meal. Cut from the centre of the fillet, it is known for its naturally tender texture and clean, rounded flavour.\u003c\/p\u003e\n\n\u003cp\u003eSlow grown on pasture and aged on the bone, this is a cut that needs very little intervention. A quick sear or gentle roast is all it takes to let its quality shine.\u003c\/p\u003e\n\n\u003cp\u003eGenerous in size, it makes a thoughtful feasting steak for one or a special shared centrepiece for two, ideal for quiet celebrations or those moments when you want something a little more memorable without any fuss.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"600g","offer_id":62780598452573,"sku":"REBEE118","price":48.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas223_a5db6fad-aa64-433d-a5bc-3e497065730f.jpg?v=1764069498"},{"product_id":"grass-fed-beef-steak-burgers","title":"Philip Warren, Beef Burgers","description":"\u003cp\u003eOur Grass Fed Beef Steak Burgers are a proper crowd favourite and a staple for easy family meals or relaxed summer cooking. Made from 100% grass fed beef, they have the same honest, rich flavour you would expect from a well-prepared steak.\u003c\/p\u003e\n\n\u003cp\u003eWe keep things simple. Each burger is made from carefully chosen cuts of beef mixed only with onion, salt and black pepper. Nothing more. They are naturally gluten-free and contain no fillers or preservatives, just real food prepared with care.\u003c\/p\u003e\n\n\u003cp\u003eWhether you cook them in a pan, under the grill or over the coals, these burgers deliver straightforward, satisfying flavour that everyone can enjoy.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"2x","offer_id":62780599173469,"sku":"REBEE119","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas104.jpg?v=1764521763"},{"product_id":"grass-fed-beef-bavette-steak","title":"Grass Fed Beef Bavette Steak","description":"\u003cp\u003eBavette is a long, slender cut taken from the lower belly, much loved by butchers for its honest depth of flavour. Our Grass Fed Bavette Steak comes from slow-grown native cattle, reared on small family farms where they graze nothing but rich, herbal pasture.\u003c\/p\u003e\n\n\u003cp\u003eThis is a cut with real character. Its open grain welcomes marinades and seasoning, while gentle marbling ensures a juicy, flavourful result once cooked. When seared quickly over high heat, Bavette develops a lovely caramelised crust while the centre stays tender. A short rest and a thin slice across the grain brings out its best.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for simple, rustic meals, Bavette shines in dishes like steak frites, folded into fresh flatbreads or served with bright, herb-led sauces. With its satisfying texture and bold, beefy flavour, it’s a natural choice for fire cooking and weeknight suppers alike.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"750g","offer_id":62780601139549,"sku":"REBEE020","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCH_BeaLubas28.jpg?v=1763998155"},{"product_id":"grass-fed-beef-flat-iron-steak","title":"Grass Fed Beef Flat Iron Steak","description":"\u003cp\u003eTaken from the featherblade, our Grass Fed Flat Iron Steak offers a lovely balance of flavour and tenderness. This cut gets its name from its distinctive shape, much like an old-fashioned iron, and is naturally fine-grained with a gentle marbling that brings depth without heaviness.\u003c\/p\u003e\n\n\u003cp\u003eFlat Iron cooks beautifully over high heat whether in a hot pan or on the barbecue. We suggest keeping it rare or medium to retain its tenderness. Once rested, slice it thinly and serve with simple sides for an easy, satisfying supper.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"500g","offer_id":62780607496541,"sku":"REBEE021","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCH_BeaLubas16.jpg?v=1767717368"},{"product_id":"grass-fed-beef-rib-on-bone","title":"Grass Fed Beef Rib on Bone","description":"\u003cp\u003eStunning and indulgent, our Grass Fed Rib of Beef on the bone brings a real sense of old-fashioned feasting and is arguably the most impressive of all roasting joints.\u003c\/p\u003e\n\n\u003cp\u003eIf you are looking for a true celebration centrepiece, a properly raised rib of beef will always take pride of place at the table. Generous seams of natural fat keep the joint tender as it cooks while adding an unmistakable, deeply “beefy” flavour.\u003c\/p\u003e\n\n\u003cp\u003eOur Grass Fed Rib of Beef is carefully chined and beautifully prepared so it is ready for you to slide straight into the oven and enjoy as the star of a memorable meal.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"2 Bone - 2.25kg","offer_id":62780611821917,"sku":"REBEE017","price":77.4,"currency_code":"GBP","in_stock":true},{"title":"3 Bone - 3.75kg","offer_id":62780611854685,"sku":"REBEE018","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"4 Bone - 4.85kg","offer_id":62780611887453,"sku":"REBEE019","price":166.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCH_BeaLubas177.jpg?v=1764580857"},{"product_id":"grass-fed-beef-ribeye-steak","title":"Grass Fed Beef Ribeye Steak","description":"\u003cp\u003eOur Grass Fed Ribeye Steak is all about honest flavour and careful rearing. Taken from our slow-grown native breed cattle, this cut develops its natural character on rich pasture, producing beef with a deep, rounded taste and tender texture.\u003c\/p\u003e\n\n\u003cp\u003eRibeye is known for its marbling, and here the fat melts beautifully during cooking to create a rich, caramelised crust and full, satisfying flavour. Whether you choose to grill, pan-sear or cook it over fire, this steak rewards simple cooking and a good rest.\u003c\/p\u003e\n\n\u003cp\u003eA dependable favourite for anyone who appreciates proper, grass-fed beef.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"200g","offer_id":62780612968797,"sku":"REBEE058","price":12.4,"currency_code":"GBP","in_stock":true},{"title":"300g","offer_id":62780613525853,"sku":"REBEE158","price":18.6,"currency_code":"GBP","in_stock":true},{"title":"Sharing Steak 600g","offer_id":64003395486045,"sku":"REBEE149","price":37.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/RibeyeSteak-Cooked_3.jpg?v=1763982978"},{"product_id":"grass-fed-beef-sirloin-steaks","title":"Grass Fed Beef Sirloin Steaks","description":"\u003cp\u003eOur 100% Grass Fed Beef Sirloin Steak is beautifully fine grained and naturally marbled, with a generous ribbon of sweet, buttery fat along the edge.\u003c\/p\u003e\n\u003cp\u003eIt’s easy to understand why Sirloin has stood the test of time. This is a reliably flavourful cut with a satisfying, juicy bite that makes it a firm favourite for everything from a quick midweek supper to a special weekend meal.\u003c\/p\u003e\n\u003cp\u003eEach steak is carefully cut by our skilled butchers to achieve the ideal balance of tender meat and rich fat, resulting in a standout steak that cooks beautifully and delivers honest, proper flavour every time.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"200g","offer_id":62780621357405,"sku":"REBEE130","price":11.3,"currency_code":"GBP","in_stock":true},{"title":"300g","offer_id":62780621390173,"sku":"REBEE131","price":16.95,"currency_code":"GBP","in_stock":true},{"title":"Sharing Steak 600g","offer_id":63807404900701,"sku":"REBEE154","price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/SirloinSteak-Cooked_36d26c9a-53ed-4837-b403-5b47a2af5f89.jpg?v=1764755736"},{"product_id":"grass-fed-beef-t-bone-steak","title":"Grass Fed Beef T-Bone Steak","description":"\u003cp\u003eOur Grass Fed T-Bone Steak brings together two much-loved cuts in one generous piece. On one side you’ll find a richly marbled sirloin and on the other a tender fillet, giving you a well-rounded steak with both depth and delicacy.\u003c\/p\u003e\n\n\u003cp\u003eOur native breed cattle roam natural pasture for the entirety of their lives which develops real character in the meat and a flavour that feels honest and authentic. Each steak is hand-cut by our butchers to give a balanced, juicy piece ready for the pan or grill.\u003c\/p\u003e\n\n\u003cp\u003eCook quickly over a high heat to achieve a good crust, then rest well before serving. A proper centrepiece, ideal for relaxed weekends or simple feasts.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1.25kg","offer_id":62780624634205,"sku":"REBEE029","price":68.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/T-BoneSteak-Cooked_1.jpg?v=1764068612"},{"product_id":"grass-fed-flat-beef-brisket","title":"Grass Fed Flat Beef Brisket","description":"\u003cp\u003eOur 100% Grass Fed Beef Brisket captures everything we value in slow-grown native cattle: real depth of flavour, natural marbling and an honest, traditional character.\u003c\/p\u003e\n\n\u003cp\u003eCut from the lower chest, this flat brisket is a wonderful choice for those who appreciate a little more fat. As it cooks low and slow, the rich, buttery seams gently render, keeping the meat succulent while creating a beautifully savoury gravy.\u003c\/p\u003e\n\n\u003cp\u003eBrisket rewards patience. Long, gentle cooking allows the open grain to relax into tenderness and the fat to melt into the dish, giving you a roast or stew with proper, old-fashioned flavour and comforting warmth.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"2kg","offer_id":62780629483869,"sku":"REBEE030","price":36.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Brisket-Cooked_2.jpg?v=1764694362"},{"product_id":"grass-fed-boneless-beef-rib","title":"Grass Fed Boneless Beef Rib","description":"\u003cp\u003eOur 100% Grass Fed Boneless Rib of Beef is a standout choice for a proper celebration or a comforting Sunday roast.\u003c\/p\u003e\n\n\u003cp\u003eThis joint is beautifully marbled throughout, giving it that deep, honest flavour and unmistakably ‘beefy’ character that comes from slow-grown native cattle raised entirely on pasture. As the joint cooks, the marbling gently melts into the meat, creating a rich, succulent texture.\u003c\/p\u003e\n\n\u003cp\u003eMade up of several tender muscles with natural seams of fat, this is a truly special roasting joint that delivers both depth of flavour and reliable tenderness. Perfect for slow, steady cooking and sharing around the table.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62716751413597,"sku":"REBEE022","price":43.0,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":63066957611357,"sku":"REBEE0151","price":64.5,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":62716751446365,"sku":"REBEE031","price":86.0,"currency_code":"GBP","in_stock":false},{"title":"2.5kg","offer_id":63066957644125,"sku":"REBEE0155","price":107.5,"currency_code":"GBP","in_stock":false},{"title":"3kg","offer_id":62716751479133,"sku":"REBEE032","price":129.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Pasture-Fed-Boneless-Beef-Rib.webp?v=1764653819"},{"product_id":"grass-fed-boneless-beef-sirloin","title":"Grass Fed Boneless Beef Sirloin","description":"\u003cp\u003eOur 100% Grass Fed Sirloin makes a beautiful centrepiece that is wonderfully simple to cook and carve.\u003c\/p\u003e\n\n\u003cp\u003eA roast sirloin is a true Sunday favourite, known for its natural marbling and deep, rounded flavour. Slow-grown native cattle and a lifetime on pasture give this cut its honest character and rich, satisfying bite.\u003c\/p\u003e\n\n\u003cp\u003eEach joint carries a generous layer of fat that melts as it cooks, keeping the meat succulent while adding real depth to the finished gravy. The result is a flavoursome, tender roast that feels special without needing any fuss.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"1kg","offer_id":62780636987741,"sku":"REBEE023","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":63066512294237,"sku":"REBEE0150","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":62780637020509,"sku":"REBEE024","price":96.0,"currency_code":"GBP","in_stock":true},{"title":"3kg","offer_id":62780637053277,"sku":"REBEE025","price":144.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas201.jpg?v=1764078366"},{"product_id":"grass-fed-beef-everyday-steak","title":"Grass Fed Beef Everyday Steak","description":"\u003cp\u003eIt’s slightly amusing that these are known as ‘Everyday Steaks’. Not because we think you should eat them daily, but because they’re the sort of cut you don’t expect to be remarkable. Yet they always surprise you with real depth of flavour and a wonderfully satisfying texture.\u003c\/p\u003e\n\n\u003cp\u003eTaken from a lesser-known part of our 100% grass fed beef, these steaks don’t have the fame of sirloin or fillet, but they more than hold their own. In fact, we think they’re every bit as enjoyable. They have character, honest flavour and that quietly impressive quality we’ve always valued at Pipers \u0026amp; Co.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"150g","offer_id":62780648915293,"sku":"REBEE037","price":5.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCH_BeaLubas37_383aed70-11a3-41c4-96d6-8b999ccc71b9.jpg?v=1763994094"},{"product_id":"beef-stir-fry","title":"Grass Fed Beef Stir Fry","description":"\u003cp\u003eFinely sliced grass fed beef cut for the wok, quick-searing strips of British grass-fed beef with the flavour depth that makes a weeknight stir fry worth making properly.\u003c\/p\u003e\n\n\u003cp\u003eThe key to a good beef stir fry is slicing the meat thinly against the grain and cooking it at a heat high enough to sear rather than steam, which is exactly where quality beef makes its difference. Our grass fed beef stir fry strips are cut from British grass-fed cattle, sliced thinly and evenly for quick, hot cooking, with the natural flavour of grass-fed beef carrying through even the boldest sauces. Get a wok or wide pan smoking hot, add the beef in a single layer without stirring for 60 seconds, then toss until coloured. Add whatever vegetables and sauce you're using, oyster and ginger, black bean and spring onion, or a simple sesame and soy, and keep everything moving over high heat for another 2 minutes. Serve immediately over jasmine rice. The whole meal takes under 15 minutes if everything is prepped and ready. 250g per pack, enough for two portions.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"250g","offer_id":62892717474141,"sku":"REBEE162","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas88.jpg?v=1765803093"},{"product_id":"grass-fed-beef-short-ribs","title":"Grass Fed Beef Short Ribs","description":"\u003cp\u003eDeep, heavily marbled grass fed beef short ribs from British grass-fed cattle, built for the slow oven or the smoker, with collagen-rich bones that turn hours of cooking into something exceptional.\u003c\/p\u003e\n\n\u003cp\u003eBeef short ribs are the cut that low-and-slow cooking was invented for. From British grass-fed cattle, these ribs have the heavy marbling and connective tissue that means hours in a low oven don't dry them out, they transform, as the collagen breaks down into gelatin and the fat renders through the meat, leaving something that is at once incredibly rich and impossibly tender. Season generously with salt and pepper, sear hard in a heavy pan to build colour, then transfer to a lidded dish with beef stock, garlic, thyme, and a splash of red wine. Cook at 150°C for 4–5 hours until the meat is pulling away from the bone. Serve as they are with pickled vegetables and good mash, or shred and pile into soft brioche buns with a spoonful of sharp coleslaw. For the smoker, 6–8 hours at 120°C with a generous dry rub produces something close to perfection. 500g per pack.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"500g","offer_id":62921651159389,"sku":"REBEE139","price":8.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/DISCOVERY_DAY_Bea_Lubas61.jpg?v=1765989930"},{"product_id":"grass-fed-beef-chuck-steak","title":"Grass Fed Beef Chuck Steak","description":"\u003cp\u003eA richly marbled grass fed beef chuck steak from British grass-fed cattle, at its best slow-braised into something silky, or quickly pan-fried for a more robust, full-flavoured result.\u003c\/p\u003e\n\n\u003cp\u003eChuck steak occupies an interesting middle ground in the butcher's range: it has the marbling and connective tissue of a slow-cook cut, but it's thin enough to pan-fry quickly for a more informal, characterful steak. From British grass-fed cattle, this cut has a deeper, more complex flavour than the leaner prime cuts, a result of the harder-working shoulder muscle and the natural grass diet. For slow cooking, dice and braise with dark beer, root vegetables, and a good handful of pearl onions for 2–3 hours until the meat is falling apart. For a quicker result, cook in a hot cast-iron pan with butter and thyme, 3 minutes per side, rest for 5 minutes, and slice against the grain. It won't be as tender as a ribeye, but it'll taste more of beef, and that's often what's wanted. 150g per steak.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"150g","offer_id":63095375266141,"sku":"REBEE0158","price":4.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Pipers_CoJanuaryMeat_BeaLubas79.jpg?v=1770124720"},{"product_id":"grass-fed-beef-fillet-tail","title":"Grass Fed Beef Fillet Tail","description":"\u003cp\u003eA grass fed beef fillet tail from British grass-fed cattle, the tapered end of the most prized cut in the house, with all the tenderness and considerably more versatility than the middle cut.\u003c\/p\u003e\n\n\u003cp\u003eThe fillet tail is the narrower, tapered end of the beef fillet, it has the same exceptional tenderness and fine grain as the centre cut, but its irregular shape makes it more affordable and arguably more interesting to cook with. From British grass-fed cattle, this is beef with genuine flavour depth rather than the occasional blandness of conventionally reared fillet. Slice it thinly and use it for a quick carpaccio: freeze for 30 minutes to firm up, slice paper thin, and arrange on a cold plate with good olive oil, lemon juice, capers, and shaved Parmesan. Or cut into small steaks and pan-fry hard for 2–3 minutes per side, they cook quickly because of their size and are at their best medium-rare. Alternatively, cut into strips for a beef stroganoff where the fillet's tenderness makes the dish genuinely luxurious. 130g per piece, a single portion.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"130g","offer_id":63095388406109,"sku":"REBEE140","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Pipers_CoJanuaryMeat_BeaLubas72.jpg?v=1769788916"},{"product_id":"grass-fed-sandwich-steaks","title":"Grass Fed Sandwich Steaks","description":"\u003cp\u003eFour thin-cut grass fed beef sandwich steaks from British grass-fed cattle, quick enough for a weeknight, flavourful enough to make a steak sandwich worth writing home about.\u003c\/p\u003e\n\n\u003cp\u003eThe steak sandwich is one of those things that rewards proportionately good ingredients: when the beef is properly raised and cut correctly, a five-minute cook can produce a result worth sitting down for. Our sandwich steaks are cut thin from grass-fed British beef, the grass diet gives the meat a natural depth of flavour that holds up even at this thickness. Cook in a very hot pan with a little butter for 1–2 minutes per side: thin steaks cook quickly and are best served with just a blush of pink at the centre. Rest for 2 minutes while you prepare the bread. Serve in a good sourdough roll with horseradish cream, watercress, and thinly sliced pickled onions for a combination that's genuinely hard to improve on. Or go the classic route: fried onions, French mustard, and mature Cheddar. Four steaks per pack, a proper meal for two, or a very generous lunch for one.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"x4","offer_id":63095400235357,"sku":"REBEE099","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Pipers_CoJanuaryMeat_BeaLubas48.jpg?v=1769789170"},{"product_id":"grass-fed-beef-steak-burgers-copy","title":"Grass Fed, Original Beef Burgers","description":"\u003cp\u003eOur Grass Fed Beef Steak Burgers are a proper crowd favourite and a staple for easy family meals or relaxed summer cooking. Made from 100% grass fed beef, they have the same honest, rich flavour you would expect from a well-prepared steak.\u003c\/p\u003e\n\n\u003cp\u003eWe keep things simple. Each burger is made from carefully chosen cuts of beef mixed only with onion, salt and black pepper. Nothing more. They are naturally gluten-free and contain no fillers or preservatives, just real food prepared with care.\u003c\/p\u003e\n\n\u003cp\u003eWhether you cook them in a pan, under the grill or over the coals, these burgers deliver straightforward, satisfying flavour that everyone can enjoy.\u003c\/p\u003e","brand":"Phillip Warren","offers":[{"title":"2x","offer_id":63242425237853,"sku":"REBEE150","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PRELAUNCHpart2_BeaLubas104.jpg?v=1764521763"},{"product_id":"grass-fed-beef-rump-pave","title":"Grass Fed Beef Rump Pavé","description":"\u003cp\u003eOur grass fed beef rump pavé is a neatly trimmed, thick-cut steak taken from the rump, offering lean structure with a satisfying depth of flavour. Carefully prepared by our butchers, it delivers the robust character that properly reared British beef is known for.\u003c\/p\u003e\n\u003cp\u003eSourced from slow-grown native breed cattle raised on pasture and matured on the bone, this rump pavé has a firm texture and rich, beefy taste. Cooked in a hot pan and served medium-rare to medium, it remains tender while retaining its natural bite.\u003cbr\u003e\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"200g","offer_id":63619579871581,"sku":"REBEE164","price":7.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/Photo19-03-2026_54848pm.jpg?v=1774173555"},{"product_id":"grass-fed-enriched-beef-mince","title":"Grass Fed Enriched Beef Mince","description":"\u003cp\u003eOur grass fed enriched beef mince is a nourishing blend of slow-grown native breed beef with the addition of ox liver, creating a deeper flavour and added nutritional value.\u003c\/p\u003e\n\u003cp\u003eNaturally rich in protein, essential amino acids, vitamins and minerals, ox liver has long been valued as one of the most nutrient-dense foods. Carefully combined with our grass fed beef mince, it enhances both depth of flavour and overall character without overpowering.\u003c\/p\u003e\n\u003cp\u003eIdeal for homemade burgers, cottage pie or a traditional Bolognese, this enriched beef mince is a simple way to bring wholesome ingredients and honest flavour to everyday family cooking.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"500g","offer_id":63619606479197,"sku":"REBEE167","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/enriched-beef-mince.jpg?v=1772096124"},{"product_id":"grass-fed-handmade-beef-pork-meatballs","title":"Grass Fed Handmade, Beef \u0026 Pork Meatballs","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBeef, pork, salt, pepper. That's it. These handmade meatballs are made with grass-fed British beef and native breed pork, a combination that works for good reason: the beef brings flavour and structure, the pork adds the natural fat that keeps them moist and holds them together. No fillers, no shortcuts, just proper meatballs that taste as they should. Simmer directly in a slow-cooked tomato sauce for 25 to 30 minutes, serve with thick spaghetti and a heavy hand with the Parmesan, or load into a sub roll with the sauce and a slice of provolone under the grill. 500g per pack.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"500g","offer_id":64045175275869,"sku":"READY127","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/beef-and-pork-meatballs.jpg?v=1775119406"},{"product_id":"tomahawk-steak","title":"Grass Fed Tomahawk Steak","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA whole rib eye left long on the bone, French-trimmed so the rib extends well past the meat like a handle you can hold the whole thing by. It comes from native breed cattle, grass fed and slow grown to natural maturity, and the marbling runs right through the eye of the muscle, which is exactly what carries the flavour when the fat starts to render.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis is a cut built for fire. Cooked properly, it can go straight onto hot embers with no grill between the meat and the coals, seared black and blistered on the outside while the inside stays rare to medium rare. If you don't have an open fire to hand, a cast iron pan taken to a ferocious heat and finished with butter, thyme and garlic will get you close. Either way, let it rest for a good ten minutes before you carve, and carve away from the bone in thick slices across the grain.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOne tomahawk is generous enough for two with hearty appetites, or stretches to three or four served alongside sides. It's the kind of steak that turns dinner into an occasion, at the table or around the fire.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"1kg","offer_id":65269722480989,"sku":"REBEE169","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"1.2kg","offer_id":65269722513757,"sku":"REBEE170","price":58.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PC_1407_4.jpg?v=1784198905"},{"product_id":"grass-fed-beef-feather-blade","title":"Grass Fed Beef Feather Blade","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCut from the shoulder, feather blade takes its name from the line of connective tissue that runs through the muscle like the quill of a feather. It's a cut butchers have always known about and cooks are only now catching up to, from grass fed, native breed cattle, slow grown to natural maturity, with a depth of flavour that comes from a hard-working muscle rather than an easy one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCooked whole and low, that seam of connective tissue melts down into the meat over a few hours, leaving something meltingly tender that pulls apart with a fork. Braise it in stock with root vegetables and a splash of something dark, or give it low heat in the oven wrapped tight in foil. If you'd rather treat it like a quick steak, score across the grain to release some of that tension in the sinew and sear it hot and fast, though it will always have a touch more bite than a rib eye or sirloin.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"1.8kg","offer_id":65270059729245,"sku":"REBEE171","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PC_1407-13.jpg?v=1784201458"},{"product_id":"grass-fed-beef-point-end-brisket","title":"Grass Fed Beef Point End Brisket","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe point end is the fattier, more heavily marbled half of the brisket, sitting on top of the flat where the muscle grain runs in a different direction and a good deep seam of fat runs through the meat itself. From grass fed, native breed cattle, slow grown to natural maturity, this is the cut low and slow cooking was built for.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eRub it well the night before if you can, something simple with salt, pepper and a little sugar to help the crust form, then get it onto a smoker or into a low oven and leave it alone for the best part of a day. The fat running through the point renders slowly, basting the meat from the inside as it goes, which is what gives this cut its reputation for staying moist even after hours over heat. You're looking for an internal temperature well past what you'd want from a steak, somewhere the collagen has properly broken down and the meat pulls apart with no resistance.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eRest it, wrapped, for at least half an hour before slicing against the grain. It's the perfect cut for a weekend feast.\u003c\/p\u003e","brand":"Pipers \u0026 Co","offers":[{"title":"6kg","offer_id":65270367846749,"sku":"REBEE172","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/files\/PC_1407-31.jpg?v=1784205004"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8474\/8637\/collections\/PRELAUNCH_Bea_Lubas291.jpg?v=1763984778","url":"https:\/\/pipers.co\/collections\/grass-fed-beef.oembed","provider":"Pipers \u0026 Co","version":"1.0","type":"link"}