If you’ve ever stood in a supermarket aisle staring at labels, wondering what’s real and what’s marketing, you’ll understand why Pipers & Co exists. The idea grew from a simple frustration: good food shouldn’t require detective work. It should feel natural, honest, and accessible.

Some of you know me from my years working in my family’s business, Pipers Farm; others I’m meeting for the very first time. However you’ve found your way here, I’m genuinely glad you have.

Pipers & Co is shaped by everything I’ve learnt working directly with farmers, producers and customers who care deeply about food. And it has been built with one simple focus:

To make it easier to eat well, with food that feels good in every sense of the word.

This isn’t about recreating what once was founded by my parents Peter & Henri Greig, it’s about taking the best of what I’ve seen, loved and believed in for almost two decades, and creating something real and made for the world we live in today.

Why I’m Starting Something New

Over the years, I’ve had thousands of conversations about food. What excites people, what feels daunting, what’s getting in the way of eating in a way that feels nourishing and realistic.

I’ve sat with farmers talking about soil, seasons, and the reality of raising animals well. I’ve visited small producers pouring their heart and soul into farmhouse cheese, artisan bread, ethical dairy and more, working incredibly hard to keep traditional skills alive in a world that often seems to have forgotten them.

And then, something shifted for me on a personal level.

In the months leading up to becoming a dad for the first time, I found myself thinking more about the future, not just mine, but hers. What kind of food culture will she grow up with? What will she learn about where food comes from? What kind of farming and food systems do I want her to inherit? I was lucky enough to grow up with trailblazing parents who cared deeply about supporting our local farming community and feeding me food with real integrity. 

I realised, like my parents had many moons ago, I wanted to build something that I could be proud to tell my daughter about one day. Something that reflects what I believe good food can and should be.

What Pipers & Co Means to Me

At its heart, Pipers & Co is based around the idea of community. A place for people who care about what they eat, and for the small-scale farmers and makers who care deeply about how food is grown, raised, baked, churned, milled or caught.

I’m bringing together a collection of likeminded producers who share a way of working that is connected to the seasons. Farmers who allow nature to lead. Cheesemakers who know their curds by instinct. Growers of British beans and grains who are reshaping our food culture from the soil up.

It’s a space where tradition is valued, but new ideas can thrive too. Where good food isn’t something you “earn” at the weekend, it becomes part of everyday family life.

Food That Feels Good 

I wanted to build a range designed for real days and real lives, the midweek scrambles, the lazy Sunday roasts, the quick solo suppers, the “open the fridge and see what’s there” kind of evenings.

You’ll find:

• Proper meat from farmers who care for their animals and their land
• Seasonal produce that tastes of the place it’s grown
• Pantry staples that help pull good meals together without fuss
• Cheese, dairy and baked goods where time, skill and craft still lead
• A few shortcuts for busy days, without compromising on quality or nutrition

I’m not here to tell anyone how to eat. My hope is simply to make eating well easier, more enjoyable, and more connected to the people and places behind your food.

Why This Matters 

A lot of what has gone wrong in our food culture comes from distance. Distance from land, distance from the people who make our food, distance from the knowledge of how food is grown or made, and distance from our own kitchens.

When food becomes anonymous and industrialised, we all lose flavour, nourishment, biodiversity, community, and the skills that shape our food heritage.

With Pipers & Co, I want to help close that gap, even if just a little.

I believe in:

• Food that’s good for your body — grown in living soil, made with care
• Food that cares for the land — working with nature rather than against it
• Food that keeps rural communities alive — so skills and farms can be passed on
• Food that is honest and transparent — so you can feel confident in your choices

For Those Who’ve Known Me a While, and Those Who Are New

If you’ve followed my journey in previous chapters of my life, thank you, truly. Many of you have shared your encouragement, memories of our family business Pipers Farm, and questions about what might come next. I hope Pipers & Co feels like a place you too can come home to. 

If you’re discovering us for the first time, welcome. You don’t need to know the past to be part of this new beginning. If you’re curious about good food and the people behind it, there’s a place for you here.

What Comes Next

In the months ahead, I’ll be introducing you to the farmers, growers, makers and craftspeople who will shape Pipers & Co. I’ll share stories from fields and kitchens, seasonal recipes, glimpses behind the scenes, and how real food comes to our tables.

Slowly the Pipers & Co offering will grow. Always with care, and never faster than our producers can do things properly.

I don’t want this to be the biggest. I want it to be the most heartfelt, the most trusted, and a place that reminds people what good food can be.

There’s a phrase I keep coming back to:

“Good food brings us back to ourselves.”

Pipers & Co is my way of helping more people feel that, around your tables and in your kitchens. As it was instilled in me. 

Thank you for being here, at the beginning of something new. I can’t wait to share this journey with you.