Know exactly what's
in your food.
No hidden additives. No vague labels. Just honest, grass-fed food you can trace all the way back to the field it was raised on.
Somewhere along the way, a burger stopped being beef. It became a list, rusks, stabilisers, preservatives, fillers and flavourings, wrapped in a label most of us can't read.
We don't think feeding your family should require a chemistry degree. So we do the opposite of hiding things, we show you everything. Here's the difference, side by side.
Shop NowTwo burgers. One you can pronounce.
A Pipers & Co Burger
An Average Supermarket Burger
See what each additive in the supermarket burger actually is, in plain English, no chemistry degree required.
It all starts with the soil.
Healthy soil grows richer grass. Richer grass raises healthier animals. And healthier animals make food that tastes better and does more good. Everything we believe about food grows up from the ground.
Discover MoreRaised slowly, with care, and nothing to hide.
From the field they're born in to the box at your door, every step is unhurried, hands-on, and open to you. Here is the journey behind every cut.
Born & raised on pasture
Hardy native breeds, raised outdoors on grass the way they're meant to live, never confined, never rushed.
Slow-grown, properly
Animals reach maturity in their own time. No growth promoters, no shortcuts, just patience, husbandry and skill.
Reared with real care
High welfare on farms we'd happily walk you around. We know the people who raise your food, by name.
Traceable to the field
Every cut links back to the farm and family who raised it, nothing anonymous, nothing hidden.
You can know exactly which farm your food came from.
Named farm & family
Pasture & breed
Hung & cut by hand
Delivered next day
Taste it for yourself.
Every cut traceable to the farm that raised it. A few of our most-loved places to start.
Better farming, on your plate.
Naturally nourishing
Grass-fed meat, raised the slow way, the nutrition is in the food, not added back in.
Properly flavourful
Time, breed and pasture build deep, real flavour you can taste, the kind no additive can fake.
Peace of mind
Know what's in it and where it's from. No hidden extras to second-guess at the dinner table.
No research required
We've done the checking, so you don't have to. Add to bag and trust what arrives.
Rooted in Devon since 1989.
We began with a simple belief: that you should be able to look your food in the eye and know exactly where it's been. Three generations on, we still know every farmer by name.
“The everyday steak was lovely, tender with a nice pasture fed flavour. It was packaged carefully and arrived in great condition.”
“The Pasture Fed Beef Rib on Bone was just as impressive as before – a real centrepiece and packed full of flavour. Cooked to perfection and served up a treat for the family. Highly recommend and will be ordering again without hesitation!”
Start with a box.Taste the difference.
A simple starter box of our grass-fed favourites, with every ingredient and every farm laid bare. If it's not the best food you've bought, tell us.
