Good food starts with good farming

Pipers & Co is a family-run food business, led by us, Will Greig and Abby Allen, from our home in Devon.

We work with some of Britain’s finest farmers, growers and food producers to bring together the sort of food we want to eat ourselves. Food with provenance, made properly, by people who care deeply about what they do.

For us, that begins with the way food is farmed and produced. With healthy soil, well-reared animals, skilled hands, strong regional food systems, and with knowing the people behind the food on our table.
Our approach has been built by more than 35 years of family history…

Where it all began

In 1989, Will’s parents, Peter and Henri Greig, moved to a small farm in Mid Devon and began what would become Pipers Farm.

Their idea was simple, work directly with small family farms, rear native breeds slowly and naturally, pay farmers fairly and sell properly good food directly to the people who would eat it.

Over the decades that followed, Pipers Farm grew from a the family farm into a network of more than 50 farms across the West Country, picking up some of the country’s most prestigious awards. There was a butchery on the farm, a shop in Exeter and, long before buying food online became commonplace, boxes of meat were sent mail order to customers across the country who had come across us at various events or even from the many times we were featured on television.

Pipers Farm was also where Will grew up. Will joined the family business full-time in 2009, followed by me, Abby, in 2012. Together, we spent more than a decade helping to run and grow Pipers Farm, working closely with farmers and producers, developing the food we sold and building a nationwide direct-to-customer business.

It taught us an enormous amount, not least that the best food comes from people who know their land, their animals and their craft intimately and who are given the time and value they need to do things properly.

Pipers & Co

In 2025, we, the Greig family left the business (Pipers Farm) that Peter & Henri founded and Will and I had poured so much love into building. We began a new chapter.

Pipers & Co takes everything those many years taught us. Today, Will and I run Pipers & Co together along with an amazing team, many of whom we have worked with for decades.

Our world now stretches well beyond the farm gate. Alongside properly farmed meat you'll find farmhouse cheese, British grains and pulses, bread, preserves and the everyday things we believe deserve to be made with just as much care.

We aren't interested in filling shelves for the sake of it, we would rather find the person doing something exceptionally well and build a lasting relationship with them, brining you produce that we can wholeheartedly vouch for.

Better together

When Will and I began thinking about our new chapter, we knew we didn’t want to do it alone.

Like our family, the Warren family have been butchers and graziers for generations. From their base in Launceston, they work with an exceptional network of West Country farmers, sourcing native breeds and producing some of the finest meat we know. The butchery at Philip Warren & Son’s is one of the best in the country with state of the art aging rooms and a team of highly skilled and incredibly talented butchers. There seemed little sense in trying to recreate something that was already being done brilliantly. So instead, we joined forces, combining our expertise and providing an opportunity to even more family farms, with a genuine trusted route to market.

Philip Warren continues to work with an incredible group of farmers. Led by Ian, his team of skilled butchers continues to select, hang, age and cut the meat we both produce, at their butchery in Cornwall. We bring our experience of building a nationwide food business and connecting exceptional producers with people who care about how their food is produced.

Alongside this partnership, we continue to farm native cattle at our home Pipers Farm in Devon and we continue to work directly with farmers and producers too. For us, that's what a resilient food system should look like, good people working together, each doing what they do best.

The next chapter

Pipers & Co is a new business, but one already with deep roots. The name above the door may have changed a little, and the collection of food around us continues to grow, but the things that matter haven't:

Know where your food comes from.
Build lasting relationships with the people who produce it.
Pay properly for good farming and skilled craft.
Respect animals and the land.
Keep supply chains short and transparent. Make food that tastes amazing.

For more than 35 years, our family has believed that there is a better way to put food on the table. Pipers & Co is an exciting new chapter in our heritage.