How the Home of Pipers Farm, Became Pipers & Co

A Farm, A Family, A Food Revolution. Tucked away in the rolling hills of Devon, UK, lies a place where good food, honest farming, and deep-rooted values come together.

Shop Now Shop Now

Our Story

Where it All Began

Over 35 years ago Peter and Henri Greig made their way to a very special home in deepest Mid Devon, UK. Before they laid a welly down on Pipers Farm earth, they had travelled the country viewing over 100 farms in order to find one to call home. As they stepped out of the car, they knew this was it. Pipers Farm would be their forever home.

Our Philosophy

Meat the Natural Way

It wasn't long before the two pioneers were making waves in the industry, winning prestigious awards one after the other. They fashioned the slogan 'Pipers Farm, Meat the Natural Way' and made their way around the country extolling the virtues of small scale family farming, native breeds, grass fed meat.

Growing Together

Bringing Good Food to More People

Peter and Henri took the business truly nationwide, with customers from the Channel Islands to Scotland. The pair continued to win more awards including The Times Best Butcher, BBC Best Food Producer and were labelled one of Rick Stein's Food Heroes.

Read Our Full Story

Our Heritage

A journey of family, farming and food you can trust

Peter & Henri moved to Pipers Farm

1989

Peter & Henri moved to Pipers Farm

After visiting over 100 farms, Peter & Henri settled on Pipers Farm as their forever home. They set to building a small butchery on the farm and began their journey of farming in harmony with nature, raising native breed Red Ruby cattle.

The shop opened its doors

1993

The shop opened its doors

After the success of offering 'mail order meat' Peter and Henri opened their first bricks and mortar shop on Magdalen Road in Exeter, serving the local community with food they could trust.

The first website was built

2000

The first website was built

Ed, Peter and Henri's eldest son built the family's first website, making it even easier for their loyal customers to source their award winning produce.

The next generation takes over

2012

The next generation takes over

After returning from University, Will joined the family business and moved it into a new era, growing the network of small scale producers and reaching even more loyal customers around the UK.

The business moved off the farm

2018

The business moved off the farm

After almost 30 years on the farm the operations of the business move away into a dedicated premises, returning Pipers Farm to being the family's home.

The Greig family parts ways with 'Pipers Farm'

2025

The Greig family parts ways with 'Pipers Farm'

After 37 years building and championing what the Pipers Farm brand stood for, the Greig family made a clean break from the company and began again with Pipers & Co.

Will Greig founds Pipers & Co

2025

Will Greig founds Pipers & Co

Will founded Pipers & Co with one mission in mind: to continue his parents' legacy providing food you can trust, while supporting a thriving tapestry of small-scale farmers and artisan producers.

Scroll to explore our journey →

Native Breed, Grass-Fed Meat

 

With a shared belief in good farming and exceptional food we are working together with Philip Warren & Son’s, fifth-generation family butchers and graziers, championing a network of family farms across the South West rearing the very best grass fed beef.

For over 35 years we have been passionate about properly grass fed, native breed beef, slow grown to natural maturity. It’s what we had become famous for.

Alongside our own family farm, Pipers Farm, where we rear grass fed, native Red Ruby Devon cattle, we are working in partnership with Philip Warren & Son’s and an incredible network of family farms, each rearing cattle naturally and carrying on traditional farming values.

Grass fed beef has the ability to nourish our soils as well as being some of the most nutrient dense food on the planet. By choosing grass fed beef, you are supporting rural communities and helping us to create a thriving countryside. 

Discover our collection of grass fed beef that honours traditional farming and the natural rhythms of the seasons.

View all

The Next Chapter

A New Generation Takes the Reins

In 2009 Will, Peter and Henri's youngest son, returned home after completing his University degree. Will grew Pipers Farm into a network of over 50 small scale farmers, with tens of thousands of customers in the UK, becoming one of UK's most trusted ethical food brands.

Evolution

Pipers & Co is Born

In the summer of 2025, Pipers & Co was born. A collective of like-minded artisans, from regenerative farmers and traditional cheesemakers to bakers and growers of British beans and pulses. It's a place for people who care where their food comes from and the impact it has.

Explore Pipers & Co

Built on Trust

Our mission is to connect you with the farmers and producers who are healing the land, rebuilding soil, and growing food in a way that restores life.

It's about community and trust. In a world of globalised supply chains, we are building something lasting, a food system with integrity.

It's about human health. Food grown in living soil is richer in nutrients, less reliant on chemicals, and produced in harmony with natural rhythms.

It's about rural resilience. When food is produced and processed locally, value stays in the local economy.

And it's about joy. The joy of knowing where your food comes from, who grew it, and that it tastes incredible.

Shop All Products

From Pipers & Co to Your Table

1 5

Loved by Our Loyal Customers

Rated Excellent 4.88 on 58 reviews

Sarah T

Grass Fed Beef

The quality of the meat from Pipers Farm is exceptional. You can really taste the difference that proper farming makes. My family looks forward to every delivery.

I recommend this product

Verified Customer

2025-11-15

Michael B

Native Breed Lamb

Having ordered from Pipers Farm for over 5 years now, I can honestly say the consistency is remarkable. Every cut is as good as the last.

I recommend this product

Verified Customer

2025-10-28

Emma R

Free Range Chicken

Once you've tried properly reared chicken from Pipers Farm, you'll never go back to supermarket meat. The flavour is incomparable.

I recommend this product

Verified Customer

2025-12-01

David H

Excellent Service

Not only is the meat outstanding, but the team at Pipers Farm are so helpful. They really care about their customers and the farmers they work with.

I recommend this product

Verified Customer

2025-11-20

Join Our Journey

"Thank you to everyone who has supported us over the years — you've helped make this possible. And to those just joining us: Welcome, we're so glad you're here."

— Will Greig, Founder

Start Shopping

Frequently Asked Questions About Pipers Farm

  • What is Pipers Farm?

    Pipers Farm is the original family farm in Devon where Peter and Henri Greig started their mission over 35 years ago. It remains the heart of everything we do, representing our commitment to sustainable, ethical farming and high-quality, grass-fed meat.

  • How is Pipers Farm meat different?

    Our meat comes from native breed animals that are grass-fed and sustainably reared on small family farms. We don't use cereals or soya, and our animals live stress-free lives. This results in meat with exceptional flavour, tenderness, and nutritional value.

  • Is Pipers Farm now Pipers & Co?

    Pipers & Co is the natural evolution of Pipers Farm. While the original farm and its values remain at our core, Pipers & Co has expanded to include a collective of like-minded artisans - from regenerative farmers and traditional cheesemakers to bakers and growers of British beans and pulses.

  • Where does Pipers Farm deliver?

    We deliver nationwide across the UK, from the Channel Islands to Scotland. Your order is carefully packed and delivered directly to your door, ready to enjoy.

  • Will my meat arrive fresh or frozen?

    We deliver all our meat individually packaged and frozen, ready for you to put straight into the freezer. The only exception is during Christmas when we send out some fresh poultry.

Blog posts

View all

  • Behind Christmas at Pipers & Co

    Christmas might arrive on the table in December, but at Pipers & Co the work begins months before. From the September shoot to the final rush of packing, here is...

    Behind Christmas at Pipers & Co

    Christmas might arrive on the table in December, but at Pipers & Co the work begins months before. From the September shoot to the final rush of packing, here is...

  • A Generous Season

    I adore the first few weeks of November, there is something uniquely magical captured in the changing of the seasons at this time of year. Autumn is beginning to give...

    A Generous Season

    I adore the first few weeks of November, there is something uniquely magical captured in the changing of the seasons at this time of year. Autumn is beginning to give...

  • The Art of Slowing Down

    October on the farm: apples in the store, mushrooms in the fields and why slowing down to eat with the season is one of the simplest ways to shape the...

    The Art of Slowing Down

    October on the farm: apples in the store, mushrooms in the fields and why slowing down to eat with the season is one of the simplest ways to shape the...

1 3
View all